Why you should not use price competition as a strategy for success

The electro­nics indu­stry faces its doom­s­day, and has done so for many years. Ever sin­ce the Ger­man giant Media Markt had ente­red the Swe­dish electro­nics mar­ket, it was a hard and ruthless price war. The losers were and are nume­rous; count­less Swe­dish chains have fal­len into batt­le. Latest to fall is Siba, but befo­re that it was Expert and also the enchan­ting OnOFF. For­got­ten and wit­hout tomb­sto­ne.

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